FAQ

Why are you doing this?: We believe that for the first time since the inception of recorded music, the balance of power has shifted in favour of the artists and fans, who let’s face it, are the life blood of the industry. We are celebrating this new artistic autonomy by embarking on a radical new way of recording and promoting an album by bypassing the moribund structures of a fractured music industry and creating a direct link between artists and music fans.
Is this above board and legitimate?: Absolutely yes. We sign a contract/agreement with all our investors that is legally binding. Anyone who is interested can see one first and have it checked by a lawyer. It's a very user friendly, uncomplicated/plain English contract.
What type of trading vehicle is this?: The trading vehicle is a ‘Joint Venture’ as defined by the Financial Services Authority.
Why do you use the term 'loans' instead of 'shares'?: Basically it's a case of legal semantics, as the only type of business that can actually use the term 'share' is a PLC, which we are not.
What happens if you're undersubscribed?: We're making the album no matter what. Should we be undersubscribed we might have to scale down our ambitions. But going by the reaction thus far, we don't envisage such a scenario.
Will this be independently audited?: Yes, all our accounting will be subject to independent auditing and any investor will be able to independently audit our books by making a formal request at any time
What happens if you make a loss?: Of course there are risks as in any business and profits can never be guaranteed. But we believe the potential gains far outweigh the losses. Whatever monies are recouped will be shared among our investors, whether that be a profit or a loss, investors recoup on income, not net profit.
What happens if you don't make the album?: Only a major act of God will prevent the actual album from being recorded, i.e. death, war, famine, nuclear holocaust etc. etc. It's not something we're even contemplating.